(Just look at the frenzy caused by the brand’s annual Colour of the Year announcement.) From Tiffany to Porsche, plenty of world-famous companies count on the Pantone Colour Institute to refine ...

In the world of interior design, there’s no honour quite as profound as getting a Pantone shade named after you. (Just look at the frenzy caused by the brand’s annual Colour of the Year announcement.) ...

The company also collaborates with brands to create distinctive colors that they can “own.” For example, Pantone created the famous Tiffany Blue for the jewelry store, which also holds ...

With an expanding roster of satisfied clients, Foundation Digital Strategies is poised to continue leading the charge in SEO for outdoor and hospitality brands. Foundation Digital Strategies is a ...

Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support ... took home trophies from Tiffany & Co., ...

A study by the University of Loyola, Maryland, found that colour increases brand recognition by up to 80%. That's huge! It's why brands guard their specific colour shades like nuclear codes. The ...

WWE Superstar Tiffany Stratton sent a warning to Charlotte Flair after The Queen chose The Buff Barbie as her WrestleMania 41 opponent on SmackDown. The two will square off at The Show of Shows ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline ...