Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence
Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Nike’s sales are tumbling
Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.
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Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'
Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...
Nike tumbles to five-year low as sales decline forecast clouds quick turnaround hopes
Nike shares slipped nearly 6% premarket on Friday after the sportswear giant warned of another quarter of sales decline, ...
CNN5d
Nike’s sales are tumbling
Nike also wants to push shoppers to buy new, higher-priced Air Max shoes and newer Pegasus products. In recent years, the company has slashed the number of traditional retailers it sells to ...