Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Marketing is a mandatory function that should be continually managed to manufacture the highest outcome.

Marketing governance means a central team is doing actual work with an internal stakeholder. Just start — build success through a series of projects and promote those projects to other internal ...

In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Sales And Marketing Each Bring Strengths If We Let Them Unification starts by recognizing the strengths both functions bring to the prospecting process.

As Dwayne Weiser, a former HR Process Consultant, notes: “Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization ...

Is marketing a project or a process?Is this a trick question? Maybe it’s a bit of both.