Finance claims that the cost discipline that it imposes is the reason why the business earns an adequate return on every pound of revenue. Marketing rightly responds that every pound of revenue comes ...

Tom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.

Creativity needs inspiration, but that's not all it takes to keep projects on track. Agencies, studios, and in-house teams ...

Video marketing statistics 2025 Video marketing continues to hold a dominant place in business strategies worldwide, with 89% of businesses using it as a key to ...

Two Rivers Marketing is settling into its new space at 430 E. Grand Ave., after relocating from its former space in a larger building a few blocks away at 106 E. Locust St. It’s a move that shrank the ...

DJ’s Auto Detailing LLC today introduced a refined brand platform that formalizes the company’s promise to deliver professional results with maximum convenience, emphasizing on-site service, vehicle ...

A few years ago, a new tech company entered the market with full confidence. The plan looked perfect on paper, but failed ...

The rise of AI has left many in the workforce wondering how new technology may impact human industry, invoking fear that machines will take over jobs once done by humans. Allison Stransky, chief ...

Schneider, Havas Chicago To Help Modernize The Brand’s Identity & Deepen Its Connection With The Next Generation of Consumers ...

As part of our Data for Drummies guide, this week’s edition of Agency Advice asks the industry’s infoheads what it really ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in ...

The well-traveled travel marketer tells Tim Healey how Club Med uses innovations like digital wristbands and WhatsApp bots to ...