Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Tom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.

Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important.

A Shropshire-based marketing consultancy has increased its headcount after securing funding for growth from community lender ...

And while pharma marketing agencies are embracing AI like everyone else, most are using AI tools on a case-by-case basis to ...

Video marketing statistics 2025 Video marketing continues to hold a dominant place in business strategies worldwide, with 89% of businesses using it as a key to ...

When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses, automated ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in ...

As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop ...

Two Rivers Marketing is settling into its new space at 430 E. Grand Ave., after relocating from its former space in a larger building a few blocks away at 106 E. Locust St. It’s a move that shrank the ...

The well-traveled travel marketer tells Tim Healey how Club Med uses innovations like digital wristbands and WhatsApp bots to ...