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One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

The tech industry is one of the fastest-growing and most competitive markets in the world. With thousands of startups and ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

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Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

The Medicare insurance industry is highly competitive, and companies must continuously adapt to attract new clients, retain ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

We are thrilled to announce that Lead Marketing Strategies has been named Best Marketing Firm on Long Island in the 2024 ...

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.