LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

The collection will feature 12 collectible mini cars priced at £3.99. They will be available from the Lego store on 1 May. Emily Prazer, Chief Commercial Officer at Formula 1, said ...

LEGO and Formula 1 have revealed all the experiences planned for this year following their partnership. From exciting in-race activities to digital content and experiences, both in stores and at ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

Whether you go into Formula 1 watching an iconic rivalry action unfold on TV, a toy car or dominating the field in a sim racer, these LEGO models will surely be the gateway for the next generation ...

While Valve’s Steam Controller was ultimately a commercial failure ... bridge motor controller is used to interface with standard LEGO motors using their stock block-like connectors.

and premiere a special LEGO Insiders Only Sweepstakes. Emily Prazer, Chief Commercial Officer, of Formula 1, was optimistic about the expanding partnership, saying, “This exciting collaboration ...

A Vallejo man has been charged in connection with serial Lego theft across several Bay ... He is now facing multiple counts of commercial burglarly and grand theft. Fletcher allegedly used ...