In-game ads used to be intrusive, disruptive, and an overall bad experience for the player. ... Banner ads are rectangular ads that can show up as text, images, or video.

Below, findings from the first MediaBrix Social and Mobile Gaming Report, based on data for the second half of 2012. Ad Performance. Social and mobile gaming video ads generate an average CTR of 3%, ...

We carefully placed advertising banners throughout the levels, with some banners being clickable and others functioning like traditional billboards. For the hypercasual runner game Taxi Run, this ...

Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through ...

I'd like to give a full picture about other ad formats. 23% said native ads - which can be integrated into the game's look and feel - are the most important ad format. Another 23% said banner ads ...

Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within ...

This is despite the average revenue for in-app gaming ads going up by 26.7% year-on-year. Advertisers that don’t invest their spend on in-game ads are missing out on reaching 3.4 billion people ...

The mobile gaming market in Southeast Asia (SEA) is experiencing phenomenal growth, driven by its advancing mobile networks, widespread smartphone adoption, and robust mobile payment systems. In ...

Liftoff's 2025 Non-Gaming Ad Monetization Trends Report, published today, reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116%. For entertainment apps specifically ...