Below, findings from the first MediaBrix Social and Mobile Gaming Report, based on data for the second half of 2012. Ad Performance. Social and mobile gaming video ads generate an average CTR of 3%, ...

We carefully placed advertising banners throughout the levels, with some banners being clickable and others functioning like traditional billboards. For the hypercasual runner game Taxi Run, this ...

In-game ads used to be intrusive, disruptive, and an overall bad experience for the player. ... Banner ads are rectangular ads that can show up as text, images, or video.

Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through ...

I'd like to give a full picture about other ad formats. 23% said native ads - which can be integrated into the game's look and feel - are the most important ad format. Another 23% said banner ads ...

In fact, advertisers have a similar opportunity as they do with mobile advertising to leverage gaming as a second screen with the TV on at the same time. The gaming channel also offers robust audience ...

In-game advertising company Anzu has reportedly patented their existing system of measuring the viewability of intrinsic advertising. Intrinsic advertising is a system wherein adverts are placed ...

Nintendo fans have noticed that a new advertisement for Metroid Prime 4: Beyondhas appeared in London, and the banner's ...

Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within ...

This is despite the average revenue for in-app gaming ads going up by 26.7% year-on-year. Advertisers that don’t invest their spend on in-game ads are missing out on reaching 3.4 billion people ...

You can browse the new Vampire Survivors wiki here. "Yes, it's completely free of ads, banners, and all of the junk that gets ...

Furthermore, industry experts further stated that in-game audio announcements enhance the gaming experience by providing a less intrusive alternative to banner announcements that interrupt gameplay.