For International Women's Day this year, toy manufacturing giant Mattel will launch eight new Barbie dolls on March 8, honouring female leaders across various fields. The limited-edition 'Role Model' ...
Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.
The proud declaration “We Make Toys” is painted in giant letters, in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.
Last July, the executives at Mattel were celebrating the year anniversary ... from its CEO Ynon Kreiz to transform from a retail toy company to a global content powerhouse.
The win of the Dora the Explorer license and long time ... Additionally, the three biggest constituents of the toy market--Mattel, Hasbro, and Lego—control nearly 30% of the global market ...
Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys. Mattel was still allowed to produce DC-themed toys ...
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on ...
Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...
(RTTNews) - Mattel, Inc. (MAT) Wednesday announced that it has launched a new Fisher-Price Barney's World toy line inspired by the animated TV series. The collection features plush toys ...
This interactive dinosaur toy reacts positively to petting, has a tail activated “protect” action mode and is ready to chomp on a licorice treat.” Jurassic World Rebirth Launch ‘N Battle ...
Beloved Purple Dinosaur Returns with Self-Love Initiative, Including Original Programming and Parent Companion Guide for Fostering Healthy Self-Image in Young Children "Barney is the rare property ...