A new study finds that consumers in the region are embracing artificial intelligence in their retail therapy journeys – ...

The recent Microsoft AI Tour in New York City brought together industry leaders, technologists, and innovators to explore the ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

The fate of Project Slide Wow depends on user interest and engagement, as Adobe monitors social media conversations.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth.

Unlike AI assistants, agents can act autonomously. In the Adobe Experience Cloud, they are supposed to communicate with ...

Kubit, a leading customer journey analytics platform, has announced the launch of Kubit Lumos, an AI-powered analytics engine designed to revolutionize how enterprises extract value from their ...

But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at ...

The businesses that lead in 2025 will be those that embrace uncertainty, turning it into an opportunity for growth. By ...