Abstract: Status and conspicuous purchasing pattern helps in developing links of customers with certain products and brands towards establishing status. Augmented Reality (AR) allows consumers to ...
The quintessential figure of the decade was the yuppie (young upwardly-mobile professional), the high-earning 20-30-year-old business executive, lawyer, stockbroker, with the smart car and the ...
The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...