Alison Syrett is an editor and writer with over a decade’s worth of experience in the fashion industry covering everything from personal style to shopping recommendations to emerging trends.

Now that you have a name, give him a face. A powerful method is to have everyone bring in a picture of someone they think represents the brand's personality. Pay attention to subtleties, such as ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Quince Silk Slip Dress The Quince silk slip dress revealed to us the true nature of the brand's clothing ... You can purchase logo and accolade licensing to this story here.