The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

His athletic background and stylish visuals make him a perfect fit for the brand. " Other fans were quick to join in, and express their excitement over the news by leaving comments like, "MI ...

Adidas' most iconic sneaker is getting a shiny new upgrade The post adidas’ Samba is getting two new shiny metallic colorways ...

Learn more Every closet needs a pair of comfortable and stylish sneakers. Adidas has plenty to choose from, but they can get expensive. That's why a good Adidas promo code is key to helping you ...

Adidas sees high single digit sales growth in 2025 Operating profit target of 1.7-1.8 bln euros disappoints Executives call guidance "conservative", shares recover Adidas sold last pair of Yeezys ...

Well-known German sportswear manufacturer Adidas realized online sales of 4.3 billion euros in 2024. This was an increase of ...

A sports pitch is set to be refurbished following funding from adidas, Arsenal and the local District Management Committee ...

Update: Anthony Edwards and adidas had one of the most successful signature shoe campaigns in recent history with the introduction of the AE 1 in late 2023. Combining a head-turning design with ...