LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest reviews. Creator trust has increased by 34% year-over-year among LTK users, positioning ...

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs) operate through psychological mechanisms that contradict established theories of ...

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social, content, and influencer capabilities under a single brand. The offering aims to revamp how ...

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife of Lionel Messi, Antonela Roccuzzo, debuting a new line of tech ...

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to vertical livestreams. The feature allows creators to set specific donation targets within designated ...

Instagram has launched a new feature that allows creators to link multiple Reels in a series, facilitating easier navigation ...

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed posts directly to their followers’ feeds. The shared content is collected in a dedicated profile ...

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing strategies in Western countries can simply be transplanted across to the ...

Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever” for what he describes as the final installment in his trilogy of record-breaking subathons. The event ...

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach $5-10 billion by 2020. Despite skepticism, his forecast proved accurate, defining his ...

The phrase “Half of the country’s internet celebrities are in Chengdu” has gone viral across Chinese social media following the 2025 Kuaishou Guanghe Conference, signaling the Sichuan capital’s rising ...

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October 24-28. The event, jointly organized by the Macao Government Tourism Office and ...