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Marketing Week
7 小时
Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Marketing Week
42 分钟
Women’s sport viewership grew in 2024 but total hours watched drops, data suggests
Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...
Marketing Week
9 小时
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...
Marketing Week
10 小时
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
17 小时
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...
Marketing Week
17 小时
Paid search addiction is killing your brand health
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
Marketing Week
1 天
This year’s ad can be a three-year investment – ask Glenmorangie
Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...
Marketing Week
1 天
This Much I Learned: Virgin Media O2 and VCCP on keeping their long-standing partnership ...
Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...
Marketing Week
1 天
Diageo’s new CFO pledges greater ‘rigour’ in measuring marketing effectiveness
The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...
Marketing Week
1 天
Marketing salaries rising slower than national average, survey finds
Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...
Marketing Week
1 天
Liz Kistruck
The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...
Marketing Week
1 天
Julie Bramham
Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...
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