Finance claims that the cost discipline that it imposes is the reason why the business earns an adequate return on every pound of revenue. Marketing rightly responds that every pound of revenue comes ...

Almost nine in 10 marketers believe strong brands have pricing power, yet only 40% are able to draw a line between equity and driving a premium.

Tom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.

Now in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers ...

Additionally, younger professionals surveyed say they are still somewhat sceptical of AI, with three-quarters (75%) of 18- to ...

Despite uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, retail media and AI-driven search.

Determined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.

Almost a third of marketers say their budget rose by 0% to 10% over the past two years after ramping up their focus on ...

In the latest episode, we discuss how September could be a time for marketers to reset both personally and professionally.

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the ...

The mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.

While most marketers agree brand strength drives price power, just over half say their firm can command higher prices than ...