Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach ...

Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

The breakthrough is the result of a collaboration between Dentsu Lab and long-term client partner NTT, Inc., one of the world's largest technology and communications companies. Together, they set out ...

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

With phone scams in South Korea reaching alarming levels, the Korean National Police Agency (KNP) is enlisting the public's help to fight back in a new campaign. Created by Cheil, 'Voice Wanted' is a ...

Air India really wants you to know it's undergone a complete overhaul of its domestic flying experience in its latest campaign. Following an ambitious transformation under Tata Group, the airline ...

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly ...

Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and ...

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing ...