August delivered fresh product reveals and industry shakeups, proving the business of play is as unpredictable as ever.

Longtime collaborators Outright Games and MGA Entertainment have released the trailer for their new Bratz-themed video game, ...

The LEGO Group sets sail on new building adventures by launching its latest LEGO Icons set. In collaboration with The Walt ...

With 314 new sets, consumer sales up 13%, and momentum across key themes, LEGO continued to expand its global reach and ...

The new deal ensures access to Faber-Castell and Creativity for Kids products across Canada during back-to-school season and ...

Content spending increased 4% in July compared to last year, to $4.5 billion, powered by mobile growth, which saw a 7% ...

Mister Rogers, Sesame Street, and HPC highlight how licensing and live events connect beloved characters with new generations ...

Sources say a restructuring may be in play, but the sudden shutdown underscores ongoing challenges for distributors ...

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Continuing its line of Star Wars products, Hasbro reveals a new collectible piece designed after the Shoretrooper helmet from ...

Hasbro’s recent release, Beyblade X Drop Attack Battle Set, is available now for $49.99 on Amazon. The set is designed for ...

TeeTurtle has expanded its licensed offerings with a new Sesame Street partnership. The toy and plush company, known for its ...