The non-Japanese-speaking world’s encounter with kawaii is through colorful, hyper-cute fashion or art, and not through babies, puppies, and adorable grannies.

What does the global power of kawaii say about us? A love for all things cute is hard-wired into our brains and baked into consumer culture ...

“I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.

Cute things are popular worldwide. Japan is known as a country filled with cute fancy goods. Various kinds of anime and character items, such as Hello Kitty and Pokémon, are produced and exported ...

Have some adorable coloring fun with these free printable cute kawaii animals coloring pages for kids and adults.

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

For hours of cute coloring fun, print these free kawaii cat coloring pages for kids and adults. Which one is your favorite?

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...