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Will IPL advertising revenue take a hit this year?
With Maha Kumbh, ICC Champions Trophy, and WPL carving its niche, brands are spoilt for choice. But in mass reach, & recall, ...
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OpenAI begins beta trial of ChatGPT connectors for Google Drive & Slack
The feature is powered by a custom version of OpenAI’s GPT-4o model, which refines its responses based on internal company ...
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Snapchat’s AR spectacles get GPS navigation & AI basketball coach
While the latest generation remains in limited testing with approved developers, these updates highlight Snap’s continued ...
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BCI warns against digital ads for legal services, threatens strict penalties
The statement follows a recent promotional video by law firm DSK Legal, which featured a Bollywood actor endorsing the firm’s ...
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Travel brands amp up advertising blitz on Spotify with the onset of summer
Travelers experience destinations long before they arrive—through music, video, and digital storytelling. Here’s how brands ...
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Meta rolls out Community Notes across Facebook, Instagram, & Threads
Community Notes will allow approved contributors to add contextual notes to posts, which will then be evaluated by other ...
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Could Mark Zuckerberg's leadership shift continue drawing advertisers' eyeballs?
Experts explore Mark Zuckerberg's evolution to a pragmatic leader and examine how his shifting persona and political ...
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Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign combined digital virality with real-world activations, turning 5G ...
Social Samosa1d
Reddit introduces new feature to hide ads for a year
Users can now select the ‘Hide’ option on an ad, which will automatically prevent ads from that advertiser’s account from ...