Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. In his new book out this month, This Is Strategy: Make Better ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

A defensive investment strategy is designed to protect a portfolio from losing money during market downturns. This approach prioritizes stability over high returns and as a result earnings can be ...

From ancient empires to modern nation-states, leaders have long relied on strategic narratives to shape perceptions of their countries and define their stances on the most critical issues of the day.

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Define clear exit strategies to optimize stock profits and minimize losses. Set specific profit and loss targets based on personal risk tolerance. Use market, limit, stop-loss, and take-profit orders ...