Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

That's when persuasive marketing techniques can really drive customer behavior ... So VoC research in which customers share their rational thoughts on their behavior may lead to you conclusions that ...

Discover why customer reviews are essential for digital marketing success. Learn how they build trust and influence buying ...

"We share the same values." Relationship marketing says, "Let's stick together for the long haul." Each layer builds on the last. Each one gets you closer to your customer's heart—and wallet.

There's no better time to double-down on marketing to current customers. Some 46% of marketers focus on growing current customers or upgrading them to more profitable services during recessionary ...

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar ... growth pattern, marketing objectives and assumptions ...