Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process.

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

technical or business degrees, but the industry is open to anyone who is curious and interested in understanding the consumer and research,” Courtright says. A market research analyst’s job ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...