Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.

Walmart has introduced a subtle change to its recognizable logo. The company is refreshing its brand, with changes coming to Walmart’s website, app, stores, and marketing materials in the future.

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated branding reflects its evolution as a tech-powered omnichannel retailer. The ...

Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13.

and they won’t need to spend millions to change physical branding because the old logo looks like the sun-damaged version of the new one,” one wrote. “Genius.” Walmart’s brand refresh ...

We’ve barely crossed the threshold of 2025, and Walmart is already ruffling the feathers of its fanatical customer base. No, it didn’t raise prices on your favorite products. And, nope, it ...

Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive ...

The logo also retains the iconic yellow spark ... and our brand will always be a testament to how we innovate and change alongside them." Walmart plans to roll out the refresh across its website ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention. The logo touch-up includes thicker ...

Walmart has announced it is updating its brand identity by refreshing its logo, which has been around for almost 20 years. The retail giant says it is doing the rebrand to “better represent who ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...