As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

When customers walk into Starbucks on Monday, the vibes will be different.Most Read from BloombergWhat Happened to Hanging ...

Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things around. Niccol, who started at Starbucks in September, is seeking to make the ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...

Starting today, you may start to notice a few big changes at your local Starbucks. As a part of their Back to Starbucks ...