The beauty of Pepe was his versatility—whether happy, sad, or smug, the frog's many faces could capture just about any vibe. Memes like "Sad Pepe" and "Smug Pepe" began to flood social media ...

Matt Furie will create a series of positive Pepe internet memes that the ADL will promote ... said ADL CEO Jonathan Greenblatt. “The sad frog was meant to be just that, a sad frog.