Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

Access of our Product Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

When a new campaign is launched, people in the industry often ask if it is a brand campaign or a product marketing campaign, but for Beats’ CMO and head of product, Chris Thorne, it shouldn’t be ...

Siya Wadhwan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt. In her new role at Boldfit, ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting ...

jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and maintain brand loyalty, including monitoring buying trends, analyzing ...

This landmark decision marks the first time the agency has approved the marketing of nicotine pouch products, which are small synthetic fiber pouches designed to deliver nicotine when placed ...

Maneesh Mishra brings over 23 years of experience in the life insurance industry, covering product development, sales ...