Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell? Create a story that evoked the spirit of the smell? Like maybe a pretty ...

Zoom in on a girl at a fancy event in an even fancier ballroom. That seems like a formulaic start to a perfume ad if I’ve ever heard one. But don’t be fooled, you’re about to experience the ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Destiny has some grim story behind it, but Bungie does not want you to worry about it too much. Activision and Bungie show off their fun loving side with these new advertisements for Destiny. They ...