In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Marketing is a mandatory function that should be continually managed to manufacture the highest outcome.

Below, 13 members of Forbes New York Business Council offer their best advice to small businesses regarding marketing strategies that can work on shoestring budgets and why small business owners ...

Marketing governance means a central team is doing actual work with an internal stakeholder. Just start — build success through a series of projects and promote those projects to other internal ...

As Dwayne Weiser, a former HR Process Consultant, notes: “Marketing and human resources are two departments in organizations with common points of interaction. The success of each organization ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation Certification, part of the com ...

Following in a long tradition in the self-help genre, Holiday (The Obstacle Is the Way) brings a contemporary sensibility to the subject of making and marketing creative work. In clean, inspiring ...