Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...

The first thing you’ll need is a business plan. This is an essential document that outlines your business’s goals, strategies and financial projections. It should cover every aspect of your business ...

Any marketing effectiveness is rooted in making intentional decisions throughout the strategic planning and implementation stages. Tackling even one or two of the challenges here will help ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...