Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the ...

It will serve as a template and benchmark for you to work from as you define your objectives and strategies for next year. It becomes a living document for measuring sales success, customer retention, ...

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

and loss income arises when producers’ knowledge of marketing strategies, breakeven analysis, and potential niche markets are insufficient. This leads to additional frustrations and decreased ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

If 2025 is the year you plan to level up your digital marketing strategy, you need the right tools to make it happen. Whether you’re an entrepreneur, marketer, or agency owner, having a structured ...