Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Mastering the customer review process, although challenging, is a great way to get eyes on your business, build your brand, and gather a larger customer base. Here are a few surefire tips and tricks ...

Australian airline Qantas Airways has chosen Teradata's CRM solution to help to speed up turnaround time for its entire marketing process from five days to four hours. The airline has a frequent ...

To share this message, 7X’s The Maestro campaign has created a fictional marketing character whose ... with constant feedback on his ‘creative process’. This blend of humour and creative ...