Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

ANSWR is a viral hair brand built on making salon-level beauty solutions simple, affordable, and accessible from home. Georgiana Grudinschi, 32, the founder of the ANSWR At-Home Keratin Treatment ...