Genetic material recovered from 40,000-year-old human bones unearthed in Romania harbors about 6-9 percent Neanderthal ... “I think the conclusions are quite clear, and it’s really quite remarkable ...

The study, in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators" and is authored by Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura.