Dragon Ball Legends is an action RPG mobile game based on the popular anime franchise with the same name, Dragon Ball. In the ...

Grabbing the last spot at Wigginton Road Car Park, she would just about make her 11:30 GMT medical appointment. At one of the information boards, the 70-year-old scanned a QR code, entered her name ...

Jacki Jordan thought she was paying for parking but had actually been signed up to an entertainment and gaming subscription ... the 70-year-old scanned a QR code, entered her name and email ...

Red Bull?s mobile strategy flies to new heights with an on-pack promotion that leverages SMS, QR codes and a mobile game to drive entries for a homemade flying machine competition. The limited edition ...

and 92% of those who would scan a QR code would likely purchase that video game. This indicates a strong potential for TV ads to drive direct consumer engagement and sales within the gaming market.