With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and ...

Nintendo fans have noticed that a new advertisement for Metroid Prime 4: Beyondhas appeared in London, and the banner's ...

Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through the livestreaming of gameplay or battles between streamers and viewers. All ...

Internet posters began noticing the cruel Oxford Circus Station ad last night, taking to social media to share the massive ...

New Framework Provides Clarity, Consistency, and Confidence for Measuring Gaming Advertising Campaigns NEW YORK, June 26, ...

Fast forward to now, and we know Metroid Prime 4 Beyond is coming out this year. We just don’t know when. But, in the UK, ...

Below, findings from the first MediaBrix Social and Mobile Gaming Report, based on data for the second half of 2012. Ad Performance. Social and mobile gaming video ads generate an average CTR of 3%, ...

Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within ...