Yahoo1 个月
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like ...
Dell’s attempt to simplify its branding is reminiscent of Apple's MacBook in its naming convention. However, Kevin Terwilliger, Vice President of PC Product Management at Dell, tells Laptop Mag ...
9to5Mac1 个月
Dell mocked at its own press launch for copying Apple’s naming convention
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight ...
ExtremeTech1 个月
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ...
Business Times1 个月
Dell unveils Apple-like rebrand in bid to make PCs cool again
DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an effort by the computer maker to spur demand. Decades-old product names for PCs ...