Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network and contact-tracing mathematics developed during the pandemic SAN ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Next Gen SEO & KI-Marketing Schweiz has unveiled an enhanced artificial intelligence-powered marketing platform designed to address the unique challenges of Switzerland’s multilingual business ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published insights on big data trends and statistics for 2025, ...

SpotStat Ltd, a Bulgarian company specializing in artificial intelligence and data analytics, is offering advanced analytical services tailored to the needs of advertising and online marketing firms.

Many organizations are sitting on valuable proprietary data but lack a clear plan for commercializing it. As interest in ...