Balancing salespersonship with an unwavering commitment to doing the right thing can transform the way we do business, ...

A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship. The resulting diagram, or several ...

Attributions guide consumers' meaning-making in customer experiences (CX) from need recognition through the post-purchase stage; that is, throughout the customer journey (CJ) (Puccinelli et al., 2009) ...

These products, designed to enhance the overall customer ... explore vehicle options, compare feature, book test drives, initiate purchase orders, and track their vehicle journey from order ...