Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite.

Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna ...

A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...

Our research shows that 29% of shoppers in 2021 regularly shopped at different times from before; what’s more, 75% expect to continue doing so in 2022 [source: GfK ad hoc study, Behavior Change, EU-7, ...

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

Understanding consumer behavior in this context is essential for businesses aiming to cater to Muslim consumers. Recent research has explored various factors influencing the adoption and ...