A new Sundance documentary, which questions the provenance of a Vietnam War icon, has set off a pitched battle between ...

For AD, I’ve written about the unconscious and interiors. Lynch’s movies are fertile territory for exploring this concept. How do you capture a dream state, that slippery thing between what we ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...