The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate® Optic White®, a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the ...

US District Judge Andrea Wood rejected Colgate’s claim that shoppers would recognise rinses as over-the-counter drugs and ...

By Jonathan Stempel March 27 (Reuters) - A federal judge on Friday said Colgate-Palmolive must face two lawsuits claiming its ...

Add Yahoo as a preferred source to see more of our stories on Google. AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...