To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Consumers are encouraged to download the application via ...

Ikea is trying to take some of the guesswork out of buying new furniture, and the company has turned to augmented reality for the solution. Say you're browsing Ikea's 2014 catalog. Once customers ...

Augmented reality lets users visualize furniture in their own home, while a Space Planner view allows shoppers to view and ...

Diving deeper into the Augmented Reality Retail Revolution, we are witnessing a transformative era where technology is not ...

Imagine stepping into your dream home before it is even built. Virtual reality (VR) technologies are revolutionising ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

India's furniture and home decor industry is witnessing a revolution with CRAFT PARADISE, an innovative online marketplace that offers the widest range of products, cutting-edge technology, and a ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular apps. These apps allow users to see how furniture would look in ...

In most instances, AR enhances the customer experience only visually - like, placing furniture in a room ... into our smartwatches and clothing, augmented reality won’t just show what something ...

Augmented Reality (AR) isn’t always talked about in the same breath as its cousin Virtual Reality (VR), although this branch ...