In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names.

On Tuesday, the company will switch to a redesigned logo and branding and do away with its global sub-brands to become just one brand: the Ogilvy Group.

Many companies make the mistake of thinking that their brand is simply a logo, a color scheme or a tag line. In reality, a brand is much more than that.

The graphic design team at the Kentucky-based advertising agency Cornett likes to undertake fun, one-off projects to keep up their chops. This week the team released a collection of reimagined ...

How to Choose an Advertising Agency With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.

Discover Lehigh Valley and the Lehigh Valley Economic Development Corp. want to ramp up promoting the region through a shared branding campaign that features a new series of logos.