The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Boston’s NWSL club, which recently announced it is changing its name after a negative response to its first attempt, is now ...

Over the weekend, the incoming Boston NWSL team announced that it will be dropping the “BOS Nation” and will be choosing a ...

The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...

The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

Jessica Berman said Friday, ahead of the NWSL's season opener, that the league offices are working "very closely" with Boston ...

Boston's 2026 NWSL franchise announced Friday that it will officially change its name following a highly-ridiculed launch last fall. The team announced itself in October as BOS Nation FC -- an ...

The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.

Boston and an expansion team in Denver will bring the NWSL to 16 teams when they begin play next year.